Cassandra Neece Cassandra Neece

The Cost of Saying Maybe

Early in my career, our head of sales, Pete, was quick to challenge the team when he heard a comment that felt non-committal. His advice was always straightforward: “Never say maybe. Never say might. Either you will or you won’t.”

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Cassandra Neece Cassandra Neece

The Parable of the Two Waves

Perspective has a way of changing how we experience the same moment in business and life. Here’s one of my favorite parables to make the point.

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